Sales Here with Cynthia Harley

Communications student exploring sales and advertising

Snapchat Adds Ads…

To go along with my previous millennials post it’s only appropriate to mention Snapchat, the millennials golden child of apps. A golden child because the app has been ad free, minus their “snapchat team” holiday snaps, which could be considered more spam than anything else. However I digress, Snapchat has teamed up with Taco Bell and made a short film snap promoting their latest Doritos Locos Taco, the Doritos Locos Cool Ranch Taco.
All of this brings two things to mind for me. One, it’s been a huge month for Taco Bell, between their launch of breakfast and now more types of Doritos Tacos. Do you think this is promotional overload and too much all in one month?
Second, will millennials be more receptive to promotional advertising on an app that they know and trust? My thinking says yes, millennials will be more apt to gravitate towards using their phone to update themselves concerning their favorite companies. It all goes back to not feeling annoyed when they can filter through ads.
As long as phone apps continue to team up with companies for promotional purposes consumers will continue to change their outlook on being “advertised to.”

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Key to Creativity…have it!

The key to a wildly successful ad campaign is creativity. Even the most mundane of products can be presented in a creative manner. Many people don’t realize the highly artistic aspect of ad industry, they think of ad execs in suites and ties and heated business discussions. Surprisingly, the industry also attracts many artists. In honor of my creative side I would like to share how I get in tune with my more artistic side.
1. Go for a drive: Sounds simple but never underestimate how empowering it can be to just get in your car and drive aimlessly around backroads. For me it’s absolutely mind clearing.
2. Meditate: You are probably thinking what a hokey thing to do. Taking time to meditate every day is literally life altering and leaves room for creative thoughts after you get the mindless chatter out.
3. Go for a walk: Getting out in nature, even if it’s a cityscape is a good change of pace.
4. Remove yourself from electronics: oh no how will you ever survive without your phone?! It can be done and even being in a place where there are absolutely no electronics for only a few minutes will force you to have original thoughts, that may even surprise you.
Every person can benefit from being more in touch with their creative side, regardless of profession but especially for those in the advertising industry.

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These are a few of my favorite things…

I once learned that a funny ad is memorable but the product itself is not remembered. Regardless of the psychology behind this my favorite television ads remain to be the ones that are comical.
One such ad is for Windex, involving a such a spotlessly cleaned window that birds fly right through it and I believe in later series as did people. Well not fly but simply run into it.
My friends enjoy funny ads as well and ads that go for the cute affect. Such as Taco Bells former mascot the chihuahua proclaiming “Yo quiero Taco Bell”, which if you ask me should still remain as their adorable mascot.
Unfortunately, although some products geared towards teens and young adults still use humor in their advertising, I feel the more broad demographic of 18-49 year olds is moving away from humorous ads.
It remains to be seen why/I would need to look up further statistics to prove my point.
And the ads for this past Super Bowl and award season doesn’t have any stand out hilarious ads. Although humor is certainly determined person to person. While some get a kick out of others accidentally hurting themselves (think Americas Funniest Home Videos) I prefer more traditional humor that isn’t necessarily at the expense of others. Don’t get me wrong it can be funny sometimes.
I think humor in comparison advertising remains to be the most affective for me however. Like the Mac vs Windows product ads poking fun at Siri.
Which type of humorous ads are your favorites? Or do you believe them to be not as affective in promotions?

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