Sales Here with Cynthia Harley

Communications student exploring sales and advertising

Key to Creativity…have it!

The key to a wildly successful ad campaign is creativity. Even the most mundane of products can be presented in a creative manner. Many people don’t realize the highly artistic aspect of ad industry, they think of ad execs in suites and ties and heated business discussions. Surprisingly, the industry also attracts many artists. In honor of my creative side I would like to share how I get in tune with my more artistic side.
1. Go for a drive: Sounds simple but never underestimate how empowering it can be to just get in your car and drive aimlessly around backroads. For me it’s absolutely mind clearing.
2. Meditate: You are probably thinking what a hokey thing to do. Taking time to meditate every day is literally life altering and leaves room for creative thoughts after you get the mindless chatter out.
3. Go for a walk: Getting out in nature, even if it’s a cityscape is a good change of pace.
4. Remove yourself from electronics: oh no how will you ever survive without your phone?! It can be done and even being in a place where there are absolutely no electronics for only a few minutes will force you to have original thoughts, that may even surprise you.
Every person can benefit from being more in touch with their creative side, regardless of profession but especially for those in the advertising industry.

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